Social Media Monitoring & Analysis

With the explosion of Web 2.0 platforms such as blogs, discussion forums, peer-to-peer networks, and various other types of social media, all of which continue to proliferate across the internet at lightning speed, consumers now have at their disposal a highly effective public platform across which they can share their brand experiences and opinions, positive or negative, regarding any product or service.

As major companies are increasingly coming to realize, these consumer voices can wield enormous influence in shaping the opinions of other consumers—and, ultimately, their brand loyalties and purchase decisions.
Fan Communications’ experts can achieve a variety of business objectives through world-class use of social media monitoring and analysis solutions, including:

• Improved product marketing
• Communications
• Market Research
• Customer Support
• Brand Reputation Protection
• Competitive intelligence
• New Product development activities
• Benchmark & Audit
• Consumer Insights
• Econometrics
• Feasibility Studies
• Media Analysis
• Opinion Polling
• Sponsor Valuations
• Strategy & Evaluation