New Media

New media is a broad term that emerged in the later part of the 20th century to encompass the amalgamation of traditional media such as film, images, music, spoken and written word, with the interactive power of computer and communications technology, computer-enabled consumer devices and most importantly the Internet. New media holds out a possibility of on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content. What distinguishes New media from traditional media is not the digitizing of media content into bits, but the dynamic life of the “new media” content and its interactive relationship with the media consumer. This dynamic life, moves, breathes and flows with pulsing excitement in real time (Wikipedia, 2010).

Fan Communications understand the incredible value that New Media have in building productive relationships across various platforms, industries and partnerships.

Our Media Research team identify the most influential people and outlets in the new media mix, we determine and satisfy journalists’ information needs, we reach them effectively and appropriately, and we develop a positive and productive professional relationship with them.

By creating an active presence in New Media we can identify patterns of behaviour and engagement that define the social Web, the interrelationships among blogs, news sites, and social networks and reveal how newly available metrics that focus on engagement can bring a new level of accuracy and insight to your measurement strategy.