Country Branding

At Fan Communications, we have unparalleled experience in giving high level strategic advice backed by practical knowledge of the implementation issues and a range of tools to bring a country’s or a city’s positioning to life.
With our “Country Branding” Strategies, we:

* Create a positioning for a country to serve as a catalyst for building a sense of civic society and easing acceptance of social reforms.

* Develop a vision for nations that reflects that country’s strengths in business and as a place to live, work, or take a holiday.

* Rebuild the image of a country through developing a holistic brand positioning strategy.

* Advise on strategies to create a coherent identity for citizens living in cities undergoing dramatic change.

* Unite the citizens of most forward-looking countries under a visionary positioning strategy.