Crisis Management & Reputation Protection

Crises are taken as a threat to the organizational reputation. Crises damage the reputation and such changes can affect how stakeholders interact with the organization.

Today it is critically important that a company is concerned about social media’s influence on their image, simply because social media allows consumer opinions to spread far and wide quickly.

Word of mouth and social search are two powerful reasons to manage your social media reputation.

Social media allows anyone to be a major influence in the community. Any customer who walks through your door could possibly have hundreds or even thousands of followers in your region, or if not, his friends might. Any user of your services or website can be let down by a failure in your system and will easily start spreading complaints and negative comments on your brand across the web.

Word of mouth marketing can reach a worldwide audience through social media; thus, one bad experience could be retold to the masses and spiral into a major crisis which can seriously harm your brand.

Fan Communications do real-time monitoring of live conversations and can help companies tackle a crisis on time before it generates an uncontrollable viral effect across the web.

Contact us if you would like to find out more.